Announce a price increase to customers
Tell customers about a price increase honestly and respectfully, leading with the value they get.
When to use it
Use to notify customers of a price change. Give notice, be transparent about the reason, and remind them of the value.
The template
Subject: An update to our pricing Hi [Name], I want to let you know directly that the price of [product/plan] will change from [old price] to [new price], effective [date]. We have held our pricing for [time], and this change lets us keep improving [specific value: support, features, reliability]. Your current rate stays in place until [date], so nothing changes before then. Thank you for being with us. If you have any questions, just reply and I will personally help. [Your name], [Company]
Pick a tone
Dear [Name], please be advised that the price of [product/plan] will increase from [old price] to [new price] on [date]. This enables continued investment in [specific value]. Your current rate applies until [date].
Hi [Name], a heads-up that [product/plan] is moving from [old price] to [new price] on [date]. We held off as long as we could, and this lets us keep improving [specific value]. Nothing changes for you until [date]. Thank you for being here!
Hi [Name], [product/plan] will change from [old price] to [new price] on [date], to keep improving [specific value]. Your current rate holds until then. Questions? Just reply.
Common mistakes to avoid
- Burying the change in vague corporate language instead of stating it plainly.
- Giving no notice, so customers feel ambushed.
- Explaining the increase only in terms of your costs, not their value.
Make it yours in seconds
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